![]() A QC person goes over the subtitles, checking against the original language, proofing for typos and making sure the translations are correct.(Reading speed is measured in characters per second (CPS) – the number of characters in a subtitle divided by the number of seconds it’s on screen.) The Netflix limit is 42.) She or he is also watching the reading speed to make sure the viewer has enough time to read the text. (This can vary from as few as 24 for clips made for mobile and as many as 43 for corporate video. The subtitler takes care not to go over the maximum number of characters per line.Otherwise, the viewer will be struggling to keep up with the text and miss the action on screen. Subtitles are almost never a word-for-word translation of the spoken dialogue they’re a condensed version because they have to fit the time and space available. The subtitler then translates the dialogue segment by segment, adjusting the template as needed to suit the new language, and condensing the text.This can become a template for translation into any language. The subtitler breaks up the transcript into short segments that are precisely timed to the dialogue, taking into account content and rhythm.We take your video and transcript, and load it into subtitling software.How subtitles are created in a professional environment So over the next couple of posts, we’ll tell you what you need to know to make sure your subtitles are on point, and that you don’t waste your money on shoddy work or inefficient practices. And of course on virtually all the content on Netflix, Amazon Prime, iTunes, etc. Why? In 2020, subtitles are everywhere – on everything from the winner of the Best Picture Oscar, to viral YouTube clips. Whether you’re a filmmaker submitting to international festivals or a branded-content producer with clients who do business globally, it’s important to understand the basics of the subtitling process. If you are a video producer today, chances are that sooner or later you’ll be asked to deliver subtitled content. ![]()
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